This is that classic mid-90’s feel with a bit of fresh hip-hop. Think Naughty By Nature and A Tribe Called Quest. Put them in a blender, add that modern swag hip-hop has now and you get “Must B The Music.”

“Must B The Music” is the first single from the De La Soul’s First Serve project.

This album was made with the acclaimed French production team 2 & 4 (aka Chokolate & Khalid) who themselves first met through their love of turntablism. The album concept starts with their story: to fulfil their shared dream of recording a live hip-hop record. To do this they roped in the legendary De La Soul boys who created their alter egos Deen and Jacob for their part in this alternate reality. The four of them set about putting their hip-hop fable together in Paris, putting the producers’ live beats and electro flavours to the duo’s rhymes. The end result is a high-spirited, hilarious journey of hip-hop, skits and beats, where all the action takes place in a hyper-colour, animated world.

De La Soul’s Plug 1 and Plug 2 present ‘First Serve’ drops April 2nd via PIAS Recordings.

The beat is so dope this instantly becomes one of my favorite tunes and even video this year. Shout out to my man Ed from Mud Hut Digital for always putting me on some good music.

[media url=”http://www.youtube.com/watch?v=OHmmYnw34hI”]